New Changes in Marketing of Home Textile Industry in Internet Era
Release time:
Nov 07,2023
In the Internet era, traditional offline marketing methods are greatly reduced and weak under the trend of new media. Home textile enterprises want consumers to be moved, on the basis of ensuring product quality, it is necessary to innovate marketing methods and seek a new way out. Consumers affect the fate of home textile enterprises. In order to obtain the recognition of consumers, enterprises should pay attention to the innovation of marketing mode.
In the Internet era, traditional offline marketing methods are greatly reduced and weak under the trend of new media. Home textile enterprises want consumers to be moved, on the basis of ensuring product quality, it is necessary to innovate marketing methods and seek a new way out. Consumers affect the fate of home textile enterprises. In order to obtain the recognition of consumers, enterprises should pay attention to the innovation of marketing mode.
First, we must focus on product innovation.
From the perspective of marketing, broadening the innovation of single product style, catering to the needs of the market, and striving to improve the innovation of product categories and functions, which is one of the important core elements that can not be ignored by enterprises to seize the market.
Second, marketing capacity innovation.
At present, due to the influence of online sales, offline stores have ushered in "the peak season is not prosperous, and the off-season is not light". Therefore, the marketing of home textile enterprises can no longer focus on pure brand innovation advertising. From the perspective of marketing, starting from the trinity of "brand, product and marketing", we should do a good job in broadening product marketing channels. From products, brands to marketing, service innovation in the home textile market is also crucial.
Third, micro-innovation is a "freshener".
Micro-innovation will not directly have a great impact on marketing, but a series of "micro-actions" will have great long-term benefits for the promotion and marketing of products. For example, some brands beat South Korea 1:0 with the help of the national football team and combined with their own brands to promote WeChat, causing a sensation and attention. At that time, WeChat circle started the screen-brushing mode, which made people sigh the charm of micro-innovation. In fact, the cost of this kind of micro-innovation is very low. As long as we brainstorm and properly combine social hotspots with brand innovation, it will have a great impact.
This is the pillow that keeps us sleeping deep night and night.
Nantong ZHENMIAN Textile Technology Co., Ltd.
Contact: Mr. Huang
Address: F8-10, Building A, Delixin Factory (with Industrial and Commercial Bureau of Zhangzhishan Town), Suxitong Park, Nantong, Jiangsu Province, China.
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