Home textile design should resonate with consumers
Release time:
Nov 07,2023
"As a designer of home textiles, you should go to discover the aesthetic needs of consumers and achieve spiritual resonance with consumers through your own designs, and the product is not only a physical entity, but also a vehicle for designers and consumers to have a spiritual dialogue. The premise of communication is to discover what kind of design consumers need."
"As a designer of home textiles, you should go to discover the aesthetic needs of consumers and achieve spiritual resonance with consumers through your own designs, and the product is not only a physical entity, but also a vehicle for designers and consumers to have a spiritual dialogue. The premise of communication is to discover what kind of design consumers need."
The two-day design creativity competition awards and forums are over, and some speeches are often in my ears. Although the theme of this competition is "East Wind and West", how to promote China's original home textile design to the Western market, but how to communicate with consumers is still one of the themes of this conference. And communication is not only the design level, but also reflected in the later brand building. That is, around the consumer's consumption psychology, through the product level of pattern design, brand level of social and cultural factors and consumers to communicate.
Professor of Suzhou University, Mr. Huang Lao, the current director of Jiangsu Golden Sun Home Textile Design, is a veteran of the home textile industry. At this forum, he was specially invited to the venue by the Home Textile Association to give a wonderful speech for all designers. He said, "as a designer of home textiles, we should discover the aesthetic needs of consumers and achieve spiritual resonance with consumers through our own design. The works created by designers are not only a physical entity, but also a carrier for spiritual dialogue with consumers."
"And the premise of communication is to find out what kind of design consumers need. If our designers sit in the office all day, they can't design what consumers like. Kung Fu is outside the poem, designers should go out among consumers, discover their preferences, and go to life to find design inspiration."
This is the pillow that keeps us sleeping deep night and night.
Nantong ZHENMIAN Textile Technology Co., Ltd.
Contact: Mr. Huang
Address: F8-10, Building A, Delixin Factory (with Industrial and Commercial Bureau of Zhangzhishan Town), Suxitong Park, Nantong, Jiangsu Province, China.
Copyright©2024 Nantong ZHENMIAN Textile Technology Co., Ltd.